EY
Participated in 7 projects, leading 3 and supporting on the growth of the company EY. Projects revolved in different sectors, with content strategy, website and social media management, and strategic scope.
Main areas of work included website and social media management, content marketing development and project management.
-
B2B Marketing, Project management, Team management, Strategic Marketing, Data analysis, Budget allocation and management, Search Engine Optimization (SEO), Social Media Management, Content Management, Business Writing and copywriting, Graphic Design.
-
CMS, WordPress, Google Analytics, Google Search Console, Google Trends, Adobe premiere pro, Adobe InDesign, Adobe Photoshop, Microsoft Office, Mailchimp, YoastSEO, Canva, Google Data Studio.
Key Responsibilities and Initiatives
Content Marketing Management
During my time at EY I had the opportunity to develop and manage content marketing for over 5 projects involving different content production such as articles, blog posts, annual reports, social media posts, videos, interviews and etc, following SEO and content best practices.
Developed tailored B2B digital content packages based on industry trends and client pain points to offer new services, attract new clients, and strengthen EY's brand.
Pitched 6 proposals for Clients on content management ranging from Podcasts, Interviews, Social Media Calendar and etc to improve engagement with clients
Website Management
Moreover, I managed 3 websites and e-commerce platform, leading a team of 5 to develop consistent content, update pages and analyse data to improve website UX/UI and SEO.
Project Management
Managed several marketing project teams and executed content marketing strategy for 7 projects tailored to different international B2B customers and e-commerce clients, including private and public sectors.
